SEARCH ENGINE OPTIMIZATION
PAY PER CLICK MANAGEMENT
Bring qualified, targeted shoppers to your ecommerce store with a custom PPC strategy built specifically for your store.
SOCIAL MEDIA OPTIMIZATION
Search engine optimisation
Search engine optimisation, better known as SEO, is one of the most critical parts of e-commerce marketing. It is based on special algorithms that analyze the instances of specific keywords on your website. Because users navigate the Internet through search engines like Google, these results play a large role in the success of your website. A good SEO campaign can position your e-commerce website to rise to the top of the Google rankings.
Pay-per-click advertising operates similarly to SEO since it is based on keywords. However, whereas search engine optimisation works organically (meaning that a marketing firm doesn’t have to pay for it), PPC results are the results that show up in yellow boxes on Google.
Social media marketing
Social media marketing can be very important to e-commerce websites. By creating an effective Facebook business page and enticing potential customers to ‘like’ your page with exclusive offers and discounts, you will not only gain immeasurable word-of-mouth advertising through the network, but will establish yourself as a trustworthy, reputable Internet business.